Industry News

Editor’s note: Industry News articles are authored by someone outside of our membership but share observed trends and opinions that we feel everyone should have an opportunity to review and understand. AOLP does not endorse the views set forth in these articles.

When “Tree Glow” Is Your Goal

Mounting fixtures in trees can provide beautiful moonlighting and strategic uplighting effects, but the process can be challenging.

Using the correct mounting system will lessen that challenge, especially if you carefully consider the types and weights of the fixtures and the applications you’re using them for each time.

To read some timely tips on this topic from Irrigation & Green Industry Magazine, click here.

The Future of Marketing

As any business owner knows, you can have the best product available in your industry, but if no one knows about it, it doesn’t matter.

These days, harnessing technology is one important way to guarantee effective marketing—but the breadth of options available can be overwhelming.

In this information-packed column in Total Landscape Care, you’ll learn the “Main Ingredients of an Effective Digital Marketing Strategy.” Click here to read more.

When in Rome, See the Lights!

St. Peter’s Basilica just got a little brighter with the addition of some 780 LED luminaires inside the world’s largest church, bringing new visibility of domes, frescoes, mosaics, paintings, statues, and other features that had been at least partially obscured for centuries, including Michelangelo’s 450-foot main dome.

This project follows an outdoor lighting project by Osram in 2016 when new outdoor LED lighting was christened in St. Peter’s Square in front of St. Peter’s Basilica, reducing energy usage by 70 percent.

To read more about the illumination projects in a recent story in LEDs Magazine, click here.